Sales VP / Senior director
Mark James Salter – Sales Leader, Mentor, Coach
I am a highly experienced senior commercial leader with the ability to rapidly transform sales and marketing organizations and accelerate growth. I work with integrity, energy, and expertise. I have the capability and experience required to transform yotur sales team and downstream partners into a high-performing organization that will drive new sales and profits.
I have built high-performing teams and have rebuilt failing teams across highly diverse geographies, skills, and cultures, always with a relentless focus on achieving SMART goals.
I will unlock the power and the potential inside your organization and in the people you have today to ensure your expectations for growth and profit are met.
Technology
With over 30 years of experience leading sales and marketing organizations in the technology industry, I have acquired extensive knowledge in technology and its commercial value.
My expertise spans across various areas such as Open Source (Linux, Kubernetes, Ceph, Open Stack), Cloud Computing (Private / Hybrid / Public), Hyperscalers (AWS, Azure, GCP), and GIS (Esri, Bentley, Autodesk, Trimble).
Additionally, I have a deep understanding of commercial aspects of the high tech induistry, including Enterprise Sales Leadership, Channels, Alliances, Global Integrators, Incentives, and M&A.
My Experience
More than twenty years experience in high value Business to Business, Business to Government and Government to Business sales leadership experience.
I have built and led high-performing sales organizations across multiple sectors, markets, and geographies.
As an accomplished coach and expert in people development, I will unlock the full potential of each contributor. This ensures you gain maximum value from your investment, and your team members achieve high levels of job satisfaction. Consequently, this contributes to low voluntary attrition rates and fosters strong employer loyalty.
my SKILLS
I am a high performing senior leader, expert communicator, exceptional mentor and natural leader.
Unlocking Potential
- Personal Development
- Opportunity Development & Closing Plans
- Territory & Account Development & Planning
- Sales Skills & Team Assessment
- Channels, Partners & Strategic Alliances
I have Worked With
Career Chronology
Canonical
2020 to 2023
Sales Director - Global Accounts & Alliances
Canonical Develops Open-Source internet & Security Software
Player Coach RolePersonally
- Managed Global Relationship with Infosys, HCL, Atos and Asia Resellers.
- leader team of Senior Alliance Managers in UK, USA, France and India.
- Recruited, mentored internal sales team in UK and USA
Global responsibility New Client acquisition, System Integrator and Channel Partner Growth.
Lead agreement with Infosys, establishing Canonical as Partner of choice for all Private / Hybrid Cloud requirements. Winning as a result:
- $4M software and services for Daimler Groupo
- $1.5M over three years for LivePerson
- $500K / Year Internal Use
- $200K / Year to Support Bangalore Lab for POCs
Tier Two Telco Successes: Won $3 million of business working with local SIs in regional telcos
- MTS (Russia) and Telekom Malaysia with pre built 5G Solutions leveraging Hyperscalers and local clouds Beating Red Hat and Accenture
Barco
2019 – 2020
Global VP, Education Sector
Barco developed a SAAS Virtual and Hybrid Learning Solution
Global P & L responsibility for software division of €B audio visual manufacturer, Including:
– Sales & Marketing
– Incentive Programs
– Engineering
– Product Roadmap
Early successes with Cambridge University, Harvard Business School, ESSEC Business School, KU Leuven University generating c.$€1.5M revenue.
I accepted an offer to join Canonical because Barco disinvested in this product completely due to hitherto unanticipated and overwhelming global competition from Microsoft Teams and Zoom.
SUSE
2016 – 2020
Global VP Alliances & Education Sector
SUSE develops Open Source Linux and Cloud Infrastructure Solutions.
Global P & L responsibility for $200M division of open source software division
Global leader of 75 Partner Managers
Completely restructured US Alliances Team due to performance issues
Direct management of Global Systems Integrator team of 16 sales and pre-sales based in Bangalore, increasing sales from $10M to $35M over three years
Designed and implemented new Partner Program and Partner Planning Methodology simultaneously to ensure investments and activities were targeted at Strategic and Profitable Markets and Products
Refocused Channel Sales Team to leverage unique partnership with SAP increasing revenue from $10M in 2015 to $35M in 2018.
Restructured Partner Program to focused on high profit software, increasing revenue from $80M in 2015 to $175M in 2018.
Implemented new Partner Program & Planning Methodology simultaneously to maximize impact.
Increased Customer Training & Educational Institutional Revenue by $5M by introducing new royalty-based program.
VISTEX
2012 – 2016
EMEA & APAC Sales Director
Vistex is an SAP ISV with a SaaS CRM / PRM platform to manage Partnership Programs.
Led sales and marketing in EMEA and APAC in high-tech and telco markets, manging a team of Five Internal Business Development Managers in UK, France and Singapore. Using personal insight and expertise in building Channels to win new clients, I focussed on vendors with complex channels requiring sophisticated programs to manage that required complex calculations and rapid payments in multiple currencies.
Ordnance Survey
2007 – 2012
Head of Commercial Markets
Ordnance Survey is the national mapping agenvy for the UK
Complete Commercial Responsibility for I was responsible for all business to busioness and business to consumer markets outside public sector
Grew market by an 30% year on year for five years, compared to all previous growth levels of sub 5%
Exceeded targets eacg complete year and achieved 190% of revenue target in 2011
Designed new strategy that focused on markets where accuracy provided competitive advantage, focussing on Navigation, Property, Insurance, Retail and Leisure Sectors.
Transformed inactive channel into a thriving community of Partners, Resellers and Alliance Built and increased Annually Recurring Revenue 400% to £100M by 2012
Message Labs
2003 – 2007
Director of IT and Telco Sales
Message Labs was the world’s first provider of Cloud based Security Software
Responsible for Partner sales into all sectors and direct sales into IT and Telco sectors with two distinct teams of field and internal sales, each with eight people
Sun Microsystems (Sun-Netscape Alliance)
1998 – 2003
EMEA Channel Sales Director – iPlanet Software
Sun Microsystems was an early provider of internet middleware software
Responsible for leading new System Integrator, Reseller and Distributor partnerships throughout EMEA, growing revenue from $3M in 1998 to $35M in 2002
Get In Touch
Ready to Chat?
+44 7990 007716
hello@markjamessalter.com